Costco Enters Seltzer Wars With Introduction Of Kirkland Hard Seltzers
The Retail Warehouse Giant Dips its Toe into This Fast-Growing Adult Beverage Market
— You can add another name in the battle for hard seltzer supremacy. Costco’s brand, Kirkland, is now selling hard seltzer in its stores, throwing their hat in the ring against heavyweights White Claw, Truly and Bud Light Seltzer.
The 100 calorie, five percent alcohol by volume and gluten free 24 packs sell for around $18 and comes in popular flavors black cherry, lime, mango, and grapefruit.
Costco has tried their Kirkland-branded hand in the adult beverage game to varying degrees of success. Kirkland light beer has been panned by many, but Costco has received plenty of solid reviews on the home-grown vodka and scotch.
Kirkland Hard Seltzer is only available in certain markets at this point and they are not listed online, but with a 24-pack of 12 oz. cans selling for $17.99 compared to a 12-pack of White Claw selling for $14.99 at Walmart, the cry for more availability may be heard sooner than later from Costco shoppers.