Bud Light Debuts 8% ABV Platinum Seltzer

Bud Light Platinum Seltzer

Bud Light Unveils 8% ABV Platinum Seltzer

— Bud Light announces the premier of its newest flavored alcoholic beverage: Bud Light Platinum Seltzer. The new seltzer is the latest innovation in the Bud Light Platinum portfolio.

Bud Light Platinum Seltzer is available in three enticing flavors: Blood Orange, Citrus, and Wild Berry. Each flavor is unique and all of them offer a delightful light and refreshing taste experience,

Bud Light Platinum Seltzer is available in 12 oz. slim can variety 6-packs and single-flavor 6-packs. Also available nationwide are 25 oz. and 16 oz. single-flavor cans of the Wild Berry flavor.

Made from cane sugar, sparkling water, agave, and natural fruit flavors, the new 8% ABV hard seltzer packs only 170 calories per 12 oz serving – meaning you won’t pack on the pounds from enjoying your favorite flavor on ice or straight out of the can.

Bud Light Platinum Seltzer is the natural evolution of Bud Light products based upon the strong momentum of Bud Light Seltzer and Bud Light Platinum. The hybrid Bud Light Platinum Seltzer is meant to attract new drinkers to the Bud Light family.

To coincide with the launch of Bud Light Platinum Seltzer, the brand is unveiling two national commercials: Platinum Nights and Made for the Night. These brand new ad campaigns make use of a “Platinum Cube”, which Bud Light describes as an adaptation to an Infinity Cube. The process uses finely tuned optical glass and programmable lighting to make a maximum impact. This is the first time this technology has been used for a product-focused TV commercial.



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