White Claw 0% Alcohol

Drink culture has changed a lot in the past couple of years. Historically, people have thought of non-alcoholic drinks as a coping tool for alcoholics. It’s been synonymous with Boomers, Gen X, and Millennials who love the taste of beer but have hitched themselves on the sobriety train. No longer. Gen Z has made sobriety hip. People living a “sober curious” or “damp” lifestyle (meaning, they are cutting way down on drinking) are now fully incorporated into the party scene. However, if you want to party sober and not stick out like a sore thumb from the crowd, you have limited refreshment choices. Stepping into that need is White Claw 0% Alcohol.

In a December 6th press release, Mark Anthony Brands, Inc. announced this line of non-alcoholic beverages designed to make consumers “feel more confident in social situations where they [choose not] to drink alcohol.” It looks like White Claw. It tastes like White Claw, but you can drink the whole pack and still drive your friends home.

Everything We Know

White Claw 0% is coming to stores nationwide on January 1st (just in time for “dry January”). This product combines White Claw’s iconic flavors with an “ultra-refined” seltzer and hydrating electrolytes. There are four bold flavors: Black Cherry Cranberry, Lime Yuzu, Peach Orange Blossom, and Mango Passion Fruit. In what could be seen as an improvement to many of the traditional flavors, these 0% ABV drinks contain only 15 calories per can. Additionally, there are only 2 grams of sugar. This is possible due to the fact that these non-alcoholic flavors use a plant-based sweetener technology for sweetness. You can grab White Claw 0% Alcohol in flavor-variety 12-packs and single-flavor 6-packs.

Want to find your perfect hard seltzer or canned cocktail? Try our Seltzer Finder! You can search by flavor, ABV, carbs, and more to discover your ideal beverage.