Truly Drink Roundup: Truly Tea Discontinued and New Flavors Coming Soon

Truly Seltzer Gets a Total Makeover
In 2023, Truly Hard Seltzer decided to change everything about its Truly drinks. Truly Hard Seltzer has decreed that it’s time to throw out the old, including the old packaging and its hard iced tea line of flavors. And it is time to bring in the new, including a new look and a large array of new Truly drink options. Basically, Truly is doing a total makeover in the hopes that fans will perk up and take notice.
First, Truly wants fans to be aware that Truly now has real fruit juice (as opposed to using natural flavors to achieve its taste). This recipe change took place in August; however, the brand reports that most Truly drinkers are unaware that the drinks now have real fruit juice. In addition to this change, the brand is also establishing two hard seltzer categories, “lightly flavored” and “bolder flavor.” There will now be a label on each new pack that indicates if the flavors are light or bold. Along with that, the packs will get a complete branding overhaul.

Image Source: PR Newswire
Truly Vodka: Revamp and New Flavor Packs
One of the biggest (and most exciting) changes in the Truly drink overhaul is that there will be two new Truly vodka soda packs and seven new flavors. The brand-new Truly Vodka Soda Classic Pack will have Mango, Lime, Pineapple, and Blueberry. The second pack is the Truly Vodka Soda Paradise Pack. This one will also contain Mango; however, the three remaining flavors are new, including Watermelon, Passion Fruit, and Blood Orange. The third pack that will be available is the Twist of Flavor Pack. This pack contains the vodka soda flavors we’ve already seen, Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine. However, these flavors are getting a brand-new look. The Twist of Flavor Pack will also be available in 12 packs of 12 oz cans in April. Truly has not released a date yet for when we will see the new vodka soda packs.
What Happened to Truly Iced Tea?
If you’re a hard tea fan, you might be wondering why the Truly Iced Tea Packs are vanishing off the shelves. We’re sorry to tell you that Truly has discontinued the Iced Tea flavor line. However, we do have some good news. According to a February 15th press release, Truly is replacing the Hard Iced Tea flavor line by committing to three seasonal packs. The packs will release “each trimester in 2023.” The first of these packs is the Wonderworld Pack, which was released earlier this month. This pack is “lightly flavored” and features four brand-new flavor mashups. The flavors are Citrus Clouds, Strawberry Breeze, Peach Drop, and Wonder What…? (Truly’s first mystery flavor). We can expect to see a second flavor pack this summer. The summer pack will be called Red, White & Tru. The third pack will be in the fall or winter of 2023, but this Truly drink pack is still a mystery.
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Ice tea, was the best thing you ever did, can’t believe your taking it off market, very disappointed!!
I agree with Thomas, I’m disappointed that the tea was discontinued. I’m sitting here drinking a Wonderworld flavor and am completely Underwhelmed. Why mess with a good thing…but that’s marketing
Can’t believe you discontinued the truly teas. They were the best. Very disappointed customer, I don’t care for any of the other kinds. Can’t stand the after taste. I will no longer purchase another truly product.
Can’t believe you take your best product and kill it for this crap. Thanks alot. BRING BACK THE TEA
The tea was the only refreshing drink I’ve ever had on the truly line. They were my favorite drink. The others are all too sweet or just aren’t good.
Very disappointed you discounted the BEST product you have – TRULY TEAS! Nothing compares won’t be buying any of your other products!!!
Bring it back
Totally shocked you are discontinuing the tea! I will not buy any other truly product from now on.
OMG! Tea was the only truly brand I drank. Was looking to have it shipped to Texas from another state!
Please consider at least for the summer???
Lee for Tea
Truly “tea” was the only truly drink I enjoyed! Don’t care for any of your other flavors! Bye Truly!
My local store couldn’t keep the tea stocked. I’m pretty sure the punch and lemonades have been there for years. Bring back the tea!!!
Im so upset!! This was the only alcohol I drank and I don’t like the other Truly lines. This one was the perfect taste!! Bring it back please!!
I couldn’t agree more with all the comments! The tea was the best.