NÜTRL Vodka Seltzer

NÜTRL, the impressive “#2 spirits-based seltzer brand,” has been making significant waves lately. With a new media campaign featuring the hilarious Chloe Fineman from SNL and the introduction of two enticing flavors over the past three months, NÜTRL has certainly been keeping busy. This premium beverage brand rarely unveils new product lines, making each announcement a delightful treat for its eager fans. It all began with the Fruit Variety Pack in 2021, showcasing delectable flavors like Pineapple, Mango, Raspberry, and Watermelon. Since then, the brand has continued to surprise us with its Lemonade Pack boasting Classic Lemonade, Blackberry Lemonade, Peach Lemonade, and Strawberry Lemonade, and the Cranberry Pack, featuring Classic Cranberry, Cranberry Orange, Cranberry Grapefruit, and Cranberry Apple.

This summer, NÜTRL has broken away from its traditional approach of releasing new flavors in packs and, instead, dazzled us with the unveiling of two single-flavor offerings. The brand just launched two new flavors: Orange and Black Cherry Vodka Seltzer.

What’s So Special About Orange and Black Cherry?

Now, you might wonder why NÜTRL specifically chose orange and black cherry to headline their first single-flavor ventures. Well, according to an emailed press release from the brand, black cherry stands out as the most beloved flavor among malt-based seltzers. NÜTRL, being the premium vodka seltzer brand it is, aims to entice black cherry enthusiasts to experience black cherry in a vodka seltzer instead. As the brand aptly describes it, “NÜTRL Black Cherry strikes the perfect balance of slightly tart yet subtly sweet black cherry for a refreshing and juicy taste!”

While NÜTRL hasn’t shared the exact reasoning behind its choice of orange flavor, it certainly isn’t the only brand tapping into the orange trend this summer. Truly Hard Seltzer, too, has recently launched a limited-run flavor pack, “Orange Slices,” in honor of the US Women’s Soccer Team. And that’s not all – in recent months, SunnyD ventured into the world of vodka sodas, and Vizzy unveiled a special edition flavor called “Orange Pop.” Clearly, orange is reigning supreme this seltzer season.

A Natural Alternative

NÜTRL’s allure extends beyond its flavor selection. With just three ingredients – vodka, seltzer water, and real fruit juice – NÜTRL takes pride in keeping its products simple and light. Marisa Siegel, VP of Marketing for NÜTRL Vodka Seltzer, underscored this point in a February press release, emphasizing that today’s consumers prioritize quality and taste over “overly engineered products.” And with only 100 calories and less than 3 grams of carbs per can, NÜTRL Vodka Seltzers won’t break your diet. Moreover, the modest alcohol content of 4.5% ABV means that you can savor a couple of cans without feeling too tipsy (as always, please drink responsibly). NÜTRL Vodka Seltzers are also gluten-free, ensuring that they cater to a range of preferences and dietary needs. In summary, as the #2 spirits-based seltzer brand, NÜTRL continues to impress with its premium flavor innovations.

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