High Noon Tequila Seltzers
***UPDATE 3/01/2023 High Noon Tequila Seltzers are Available Now***
High Noon Tequila Seltzers
Very few hard seltzer brands have the devoted fandom of High Noon. High Noon fans — or Nooners — have their own merch and social media fan account with several tens of thousands of followers. While many analysts have predicted the fall of hard seltzers in 2022, High Noon has grown in popularity. According to Drizly, High Noon is their top-selling ready-to-drink canned cocktail brand. Even more impressively, the High Noon Variety Pack is among the top twenty of all spirits sold through the Drizzly website. High Noon calls themselves a hard seltzer, but they differentiate themselves from the pack by using real spirits. Thus far, that spirit has been vodka, but a recent Linkedin post leaked photos of High Noon Tequila Seltzers.
High Noon Registers Labels with the COLA Registry
According to the public registration forms on the COLA Registry on The Alcohol and Tobacco Tax and Trade Bureau (TTB) website, High Noon’s parent company, E & J Gallo, filed its application in July of 2022. They actually filed four applications, one for each of their Tequila Seltzer flavors. Beyond registering these labels, the brand has put out zero information about these tequila seltzers to the public. It’s even possible that these tequila seltzers will never launch from their production stages — unlikely, but possible. However, we do know that the brand has printed the nutritional information on the labels, which means that it’s safe to assume that they’ve already formulated the recipes for their four flavors.
Everything We Know About High Noon Tequila Seltzers
While the brand hasn’t released any information about these Tequila Seltzers to the public, we can glean quite a bit of information about High Noon Tequila Seltzers from the labels. The labels state that these High Noon Tequila Seltzers have 100 calories, 2.6 grams of sugar, and 4.2 carbs per 12 oz can. The flavors are Grapefruit, Passionfruit, Lime, and Strawberry. As for the ingredients, each can contains tequila, fruit juice, sparkling water, and natural flavors. These drinks contain no added sugar or high fructose corn syrup. Like all High Noon Hard Seltzers, these tequila seltzers will have an alcohol content of 4.5% ABV.
Unfortunately, there are still a lot of details we don’t know about High Noon Tequila Seltzers. We don’t know when — or even if — they will be released. However, E & J Gallo has shared their excitement for the continued growth of High Noon and the tequila market. In an interview with Shake News Daily, Britt West, vice president and general manager of Spirit of Gallo, said, “The start of the year’s been terrific. We see High Noon continuing to grow and take share of seltzer. We see continued momentum with all things Tequila, both with our own Camarena brand and our import brand Don Fulano, which has shown great growth over the past year.”
In the end, we can only hope that E & J Gallo and High Noon’s excitement for these new tequila seltzers matches our own, and we will see these drinks on the shelves very soon.
Read more reviews of High Noon Vodka & Soda on Seltzer Nation.
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