Corona To Expand Hard Seltzer Lineup In 2021
Corona to Add New Flavors to Their Hard Seltzer Selection
— After a successful debut launch in 2020 and with strong retail sales despite the pandemic, Constellation Brands — Corona’s parent company — has doubled down on hard seltzers.
Constellation Brands sales grew by an impressive 12% in 2020 with Corona Premier, Corona Extra and Corona Hard Seltzer at the forefront. Hard seltzers seem to be an unstoppable force in the beverage market and Constellation Brands is paying attention.
With new flavors like strawberry, raspberry, pineapple and passion fruit in their variety packs, Corona is eyeing more expansion in the hard seltzer market as the world continues to cope with lockdowns and restricted access to drinks and beverages outside of the home.