Anheuser-Busch To Introduce Cacti Agave Spiked Seltzer
Travis Scott and AB InBev Team Up on New Agave Spiked Seltzer
— American rapper, singer-songwriter, and producer, Travis Scott, lifted the curtain on his latest venture, CACTI, which he founded and created in partnership with Anheuser-Busch.
On the Forbes “30 Under 30” three years ago, Scott is known to blaze new trails. CACTI is one such trail into the beverage space, adding a new dimension to his already multi-faceted brand image.
Scott took inspiration from his favorite liquor, Tequila, in crafting the flavors for this new Agave Spiked Seltzer line. Due to hit the market in Spring 2021, CACTI promises to be a light and refreshing start to the new year.
Pair Travis Scott’s trendsetting aesthetic with the world’s largest brewer and you have a winning tastemaker in your hands for sure. Great minds have been at work in creating the flavors, presentation and marketing promotions, with Scott’s Cactus Jack creative collection teaming up with AB’s uber-talented think tanks.
CACTI is meant to appeal to Scott’s younger following and is bold with a 7% ABV and is made from 100% premium blue agave all the way from Mexico. Flavors will include Lime, Pineapple and Strawberry.