Bud Light Seltzer Introduces Limited Edition Retro Summer Pack

Bud Light Seltzer Retro Summer Pack

Bud Light Seltzer’s Grooviest Variety Pack Yet Will Be Available on June 14th

Bud Light Seltzer is here to bring all the groovy flavors this summer with its new limited-edition Bud Light Seltzer Retro Summer pack. If that weren’t exciting enough, for the first-time in brand history – fans can also purchase these outta sight flavors in a new form with Bud Light Seltzer Retro Summer Icicles.

Featuring tie-dye packaging, consumers 21+ can beat the heat with three new delicious, throwback flavored seltzers and the brand’s first-ever Icicles. Both the Bud Light Seltzer Retro Summer pack and Icicles feature three throwback flavors reminiscent of summers spent on the boardwalk, by the pool and at family BBQs:

  • Cherry Limeade: Sweet and tart with a full cherry, fruit punch flavor and a zesty lime finish…the champion of summer drinks.
  • Blue Raspberry: Tart raspberry aroma paired with the classic taste of a sweet blue snow cone. Your taste buds are calling for this beach icon this summer!
  • Summer Ice: Lemon, cherry, and blueberry combine for the perfect summer treat. Celebrate the flavors of red, white and blue in this sweet and refreshing take on a classic.

“We know this summer is going to be a special one for us all, so to celebrate we’re bringing something special to the market for our loyal fans while also attracting new ones,” said Andy Goeler, Vice President of Marketing, Bud Light. “Our new limited-edition Bud Light Seltzer Retro Summer pack and Icicles are inspired by delicious and iconic flavors which are synonymous with the season and eye-catching packaging that is reminiscent of past summers.”

Starting Monday, June 14 for a limited time only, fans nationwide can experience the groovy flavors of Bud Light Seltzer Retro Summer offered in a variety 12 pack with 12 oz, slim cans and in the brand’s first-ever icicles that come in a 12 pack variety with 2 oz. icicles. In line with the Bud Light Seltzer portfolio, the Bud Light Retro Summer pack and icicles are made with cane sugar, natural flavors and comes in at 100 calories with less than 1 gram of sugar and 5% ABV.

To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.

About Bud Light

The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.


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