Truly Poolside Releases Nationwide
Truly Poolside Party Pack Launches Nationwide
Truly Hard Seltzer is famous for launching new flavors. Not only do they have 31 permanent flavors, but they’re also launching a brand new limited-edition flavor pack called Truly Poolside. The catch? When Truly says their new flavor pack is a limited-edition, they mean it. That’s why we find it so urgent to not only tell you that Truly has a new pack out, launching today, May 15th, but as that it’s only available through July. Yep, you read that right. These flavors are a hot commodity, and if your want to try them, then you better do it fast. What are these exciting new flavors? Truly Poolside Pack comes with four flavors, Strawberry Melon Fizz, Orange Peach Fizz, Piña Colada Style, and Kiwi Mojito Style.
What Does Dua Lipa Have to do with Truly Poolside?
Last year, Grammy Award winning Pop Icon Dua Lipa teamed up with Truly to launch their No One is Just One Flavor Campaign. Clearly, it was a match made in heaven, and the brand has brought the pop star back for a reprise with Truly Poolside. Not only is Dua Lipa taking part in the promotion of the new Poolside Pack, but she also played an instrumental role in designing the flavors. “I love exploring new ways to express my creativity,” said Dua Lipa. “Playing CFO, Chief Flavor Officer, for Truly’s new Poolside Variety Pack is the latest trick up my sleeve and it being ready just in time for summer is no coincidence! See you by the pool!”
Beyond her role in the flavor production, Truly states that the cans themselves are inspired by the “retro, nostalgic influences” of Dua Lipa’s album Future Nostalgia. The album Future Nostalgia released in 2020 and won a Grammy for Best Pop Vocal Album. Chris William at Variety described the album, ““Future Nostalgia” would have been a great album no matter when it came out, of course… and with its purposeful mixture of late ’70s, ’80s and ’90s sounds, it could have come out almost any time in the last 25 or 30 years.” With Truly Poolside, Truly seeks to capture that sense of nostalgia along with Dua Lipa’s love for vibrant colors.
The brand says it best, so we’re going to let Truly tell you about their flavors in their own words from their website.
Strawberry Melon Fizz – When it comes to power couples, few duos can hold a candle to strawberry and melon. Add a little fizz to that one-two punch, and it’s game over for the competition.
Orange Peach Fizz – Orange and peach are like those cousins that only see each other once a year at the family reunion, but when they do… hoo boy, buckle up — things are about to get wild.
Piña Colada Style – Things we love? Delicious pina colada flavor. Things we don’t love? Getting caught in the rain. Wow, it feels good to finally get that off our chest.
Kiwi Mojito Style – This flavor is Dua’s favorite for a reason: Sweet like a mojito, tart like a kiwi, and requested by everyone like “Shout” at a wedding reception (except unlike “Shout”, we never get sick of it).
Truly Poolside Party Pack Release Details
Truly Poolside is now available nationwide for a very limited time. The cans come quipped with summer vibin’ phrases like, “How chill,” “Dive into flavor,” “Floaties not included” and “Best served poolside.” These hard seltzers have an alcohol content of 5% abv, which is typical for Truly with a few exceptions. Also standard for Truly Hard Seltzers, these offerings have only 100 calories and 1 gram of sugar per can. On top of all that, the drinks only have only 2 carbs. The four flavors will come in variety 12 packs. Not only is Truly releasing the Truly Poolside Pack, but they’re also releasing a line of Truly Poolside inspired drink floats for enjoying the new flavors in style.
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