Truly Iced Tea Hard Seltzer Is Here
Truly Iced Tea Hard Seltzer is Available in 4 Different Flavors
— Industry leader and creative icon, Truly Hard Seltzer, announced the release of Truly Iced Tea Hard Seltzer. Brought to you by Truly’s parent, The Boston Beer Company, the new Iced Tea Hard Seltzers are a pioneering mix of real brewed tea, fruit flavors and hard seltzer.
The nationwide launch has made its mark with four new flavors: Raspberry, Lemon, Strawberry and Peach. Each flashy gold can in the Truly Iced Tea Hard Seltzer Variety Pack consists of 1 gram of sugar, 5% ABV and 100 calories, coupled with fruity tones and refreshing brewed iced tea.
A first-of-its-kind, the Truly Iced Tea Hard Seltzers demonstrate how high the Truly Hard Seltzer family has set the standard for innovation. Previous successes such as Truly Lemonade is another example of the company’s consistent quality and trendiness. Truly Lemonade was a game changer, reaching up to almost 10% share of the entire category despite competing with over one hundred new releases.
Adding to the celebration of a new line of flavors and the new year is “Try January,” a campaign that encourages customers to be bold and try something new — including new concoctions by Truly Hard Seltzer. Ranging from beanies and sweatshirts to koozies and fanny packs, drinkers can access Try January via Truly’s website.