Just in time for an exciting summer of soccer, Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, is stepping up its fan engagement efforts by teaming up with U.S. Men’s National Team stars Weston McKennie and Tyler Adams. From introducing fans to the concept of “Shower Trulys” to unveiling a brand-new mascot to celebrate the return of Truly’s popular Orange Slices flavor, the brand is bringing a playful energy to game day festivities.

Shower Trulys: U.S. Soccer’s Official Shower Beverage

This summer, Truly is encouraging fans to swap the traditional shower beer for a “Shower Truly”—now officially recognized as the U.S. Soccer Shower Beverage. Longtime fan of the ritual, USMNT midfielder Weston McKennie stars in the latest Truly ad, revealing his personal post-game pregame routine, while teammate Tyler Adams looks on.

Taking the experience to the next level, Truly has created the “Trufah,” an innovative shower accessory that combines a loofah with a slim can cooler for the ultimate refreshment experience. Fans eager to try their own “Shower Truly” can grab a limited-edition Trufah at trulyoriginals.com or win one through Truly’s social media channels starting June 19.

“My teammates know I’m always down to get the party started after a game,” said Weston McKennie. “When Truly mentioned Shower Trulys, I was all in—it’s practically my invention!”

The Return of Orange Slices and the Debut of Slicey

Following the overwhelming success of last year’s Truly Orange Slices, the flavor is back, and this time it’s accompanied by a new mascot, “Slicey.” The character will appear alongside McKennie and Adams in digital content, including a memorable halftime performance that brings fans together with a “Halftime Happy Hour” soccer chant, encouraging light-hearted fun no matter the intensity of the match.

Fans got a sneak peek of Orange Slices earlier this month during international friendlies, with the flavor featured on the “Orange Slices Smile Cam” at games. The limited-edition flavor will also be available at upcoming American Outlaws pre-game events on June 23 in Dallas and June 27 in Atlanta.

“Halftime is a critical moment, and we need our fans to stay energized, just like the players,” said USMNT Captain Tyler Adams. “Slicey is going to be a hit with fans, and I can’t wait to see them enjoying the game alongside our new mascot.”

Bringing Fans Closer to the Game

“These initiatives are about connecting with fans on a personal level by tapping into the spirit of soccer,” said Matt Withington, Senior Director of Marketing for Truly Hard Seltzer. “Through our partnership with U.S. Soccer, we’re showing fans that Truly is the perfect companion for their game day fun.”