Mighty Swell Purple Magic Spiked Seltzer Creates a Vibe

Purple is a beautiful color. It is rich and deep, and at the same time vibrant and dazzling. But purple can be more than just a color. It can also be a general vibe – an attitude, and this is what Mighty Swell is seeking with their Purple Magic Spiked Seltzer. “In this reality, grape is a color and purple is a vibe,” they write on their Keep it Weird Variety Pack. We agree. Think of the feelings associated with the Jimi Hendrix song Purple Haze. The song features a mixture of blues, rock, and Jimi’s signature guitar style, all of which creates a unique vibe. Fast forward a few decades and you have rock and roll icon Prince creating worldwide mania with his semi-autobiographical film Purple Rain. The Academy Award winning film (best original score) and its Grammy Award winning soundtrack also evoked an attitude and vibe one will forever associate with the word purple. Turning purple from a color into a multidimensional experience is one of the goals for Mighty Swell Purple Magic Spiked Seltzer – a goal this mysterious purple concoction proudly achieves.

Think Purple

We challenge you to think of a purple spiked seltzer. You probably picture grapes in your head. Are we wrong? If you happened to picture an eggplant, you may have a unique palate preference when it comes to hard seltzers. We don’t judge. Grape juice, whether it be fresh and vibrantly scented, or fermented and full of lustrous vigor, has a beautiful, sweet aroma. If that’s the aroma you imagine when you think of purple, then opening a can of Mighty Swell Purple Magic Spiked Seltzer will be a rewarding experience. Once you crack open a can, the air will magically dance with the spirit of purple grapes with all their luscious sweet and tangy goodness. Those with an acutely sensitive sense of smell may detect the ferocity of wine-like fermentation in the fragrance. It is delicate and adds a refined elegance to the ending notes of the scent.

Neither Juice Nor Wine

The purple vibe of this hard seltzer is more than just its scent; if you try to sum up the flavor in one word, it would be purple. The two most common purple drinks are grape juice and wine. Mighty Swell Purple Magic Spiked Seltzer tastes a bit like a mixture of grape juice and burgundy wine. It becomes neither juice nor wine but something new. It is the flavor purple.  Purple Magic is a flavor that will tickle your tastebuds, registering both succulent and sweet. You’ll embrace the rich and deep flavors of berries. Not just any berries. These are berries so brimming with tempting, ripe juice that they burst upon impact. But be warned, the sweetness may make your mouth pucker just a bit.

Magic is in the Air

Mighty Swell Purple Magic Spiked Seltzer is made from purified carbonated water, alcohol, natural white grape juice from concentrate, citric acid, natural flavors, and potassium citrate. The combination of juice and spirits has a 5% alcohol by volume (ABV). Founded in 2016, Mighty Swell is committed to creating hard seltzers that have a juicy flavor while keeping calories low. Purple Magic comes in with only 100 calories per can. Each can contains 3 grams of total carbohydrates and 3 grams of sugars. The purple vibe includes being gluten free. Part of the Mighty Swell “Keep It Weird” line of hard seltzers, this purple passion project set out to create a feeling that’s spans dimensions. The combination of lively flavors and spirits truly does make you feel experience purple magic.

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