High Noon is bringing a fresh twist to golf culture by hosting its inaugural “High Noon Pro-Am” golf experience, featuring two-time NBA champion and avid golfer J.R. Smith. Known for its popularity on golf courses, High Noon is inviting one lucky winner and two friends to join J.R. for an exclusive 9-hole round of golf.

As the #1 spirits brand by volume, High Noon is tapping into the evolving golf scene and modernizing the traditional golf day by teaming up with J.R. Smith, who has transitioned from basketball star to golf enthusiast and podcaster. The “High Noon Pro-Am” contest offers fans the chance to hit the greens with J.R., where they’ll enjoy a unique golfing experience that combines the love of the sport with the fun of High Noon.

Golf fans can enter the contest by commenting on High Noon and J.R. Smith’s Instagram post between now and August 28, sharing how a round of golf with J.R. and a refreshing High Noon would elevate their game, their style, and their overall experience on the course.

“High Noon is all about enjoying great times with friends, both on and off the golf course,” said Brandon Lieb, VP of Spirit of Gallo. “We’re excited to enhance that experience with the first-ever ‘High Noon Pro-Am,’ hosted by none other than J.R. Smith.”

J.R. Smith added, “For me, the perfect day on the golf course is all about having a blast with friends and sipping on cold High Noons. I’m looking forward to sharing golf tips, hitting a few birdies, and relaxing with a High Noon at the 19th hole with our lucky winners.”

Fans will also be outfitted in premium High Noon and TravisMathew apparel for the ultimate golf course style.

For more details about High Noon, including fan-favorites like High Noon Vodka Seltzer, Tequila Seltzer, and the new Vodka Iced Tea, visit HighNoonSpirits.com or follow them on Instagram.