Tito’s Handmade Vodka Punks the Internet with “Tito’s in a Can”
Tito’s Handmade Vodka Pranked Us, and, Boy, did it Smart
At the beginning of the summer, mega-brands like Truly, White Claw, and Coca Cola were lighting up the news. They announced new drinks, vodka seltzers, and canned cocktails to keep us thirsty for more. As the summer seltzer season winds down, there are fewer news briefs to excite us. Good news trickles in slower near the end of the summer. It’s the all-too-expected lull before the holiday storm of new flavors. So when rumors hit our ears about Tito’s Handmade Vodka coming out with Tito’s in a Can, we nearly fell out of our chairs. “Tito’s in a Can” is huge news. Or it would be if it were real.
Well, it’s technically “real,” but not in the way we were all hoping for.
The Joke is on Us
If you’re reading the content on our website, then it’s safe to assume that — like us — you are a hard seltzer fan. Tito’s Handmade Vodka might not feel the same. According to Tito’s Handmade Vodka’s rather blunt website page for “Tito’s in a Can”, the brand would rather “…make a completely empty can than make a seltzer.” Touché. Maybe their fans were dropping a couple of hints that they wanted a vodka seltzer? The good news is that they are actually selling these cans, and they clearly put some thought into making a quality can. Tito’s in a Can is a stainless steel, BPA-free Igloo can with a screw-on top. Along with that, the can has some novelty value for its cheeky messages and recipes.
Some Spirits are Just that Good
Tito’s Handmade Vodka fans may be disappointed by this lack-of-news. It definitely doesn’t seem like the vodka brand will change their minds about making a seltzer. Whether or not you feel let down by this prank, it’s hard to deny that Tito’s Handmade Vodka is a fantastic spirit. But are they good enough to sell us an empty can? They just might be! According to Shaken News Daily, Tito’s Handmade Vodka is the top-selling vodka brand in the US, selling 11 million cases in 2021. They market themselves as vodka for dog people. Who isn’t a dog person? Along with that, they’ve been around for 25 years, and they still taste-test every single batch to ensure quality. It’s no wonder that they’ve won numerous awards.
Drink Your Tito’s and Drink Your Vodka Seltzers, too
There are more than enough occasions to enjoy good drinks to stick to only one spirit or canned cocktail. Premium vodka brands like Cîroc, Nütrl, Grey Goose, and SVEDKA each have their own take on vodka seltzers. And then there are always the tried-and-true ready-to-drink vodka cocktail brands like High Noon, Cutwater Spirits, and Canteen Spirits. Even Truly Hard Seltzer is getting into the vodka seltzer game. At the end of the day, you can have your Tito’s and drink your vodka seltzers, too.
Want to find your perfect hard seltzer or canned cocktail? Try our new Seltzer Finder! You can search by flavor, ABV, carbs, and more to discover your ideal beverage.